Darrough West
Open to work
◉ SIDE A

Design.
Code.
Ship.

I work with teams full-time or on a project basis, taking a concept from whiteboard to working product. No agency overhead, no bench. Wireframes Monday, React by Friday.

A few recent case studies, from behavioral UX research to enterprise design systems.

Delta Shower Doors: Search Behavior & UX Redesign001

Delta Shower Doors: Search Behavior & UX Redesign

Used behavioral analytics to identify critical UX failures on a high-traffic product site, then redesigned the core product finder to eliminate friction.

UX Researcher & Designer · 2024–2025
UX ResearchBehavioral AnalyticsContent StrategyInteraction DesignShopify
View case study ↗
Fidelity Design System: iOS Mobile Workstream002

Fidelity Design System: iOS Mobile Workstream

Led the iOS mobile workstream for a company-wide design system unifying 150+ designers. Delivered the full Figma component library in 9 months.

Principal UX Designer · 2022–23
Design SystemsiOSFigmaComponent LibraryUX Leadership
View case study ↗
Liberty Hardware Shopify Platform003

Liberty Hardware Shopify Platform

Complete redesign for a hardware manufacturer, modernizing their Shopify platform to improve product discovery and streamline the customer journey.

Lead Design / Development · 2025
Web DesignDesign SystemUX ResearchResponsiveLiquidAIOSEO
View case study ↗
YouFit Livestream Virtual 5K004

YouFit Livestream Virtual 5K

Transformed a local Miami charity race into a nationwide live-streamed event with treadmill-synced live video.

Lead Design / Development · 2016
IoTiOSMobile DesignUX ResearchPrototypingLive Streaming
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NC Education Lottery: Proud Moments 10th Anniversary Campaign005

NC Education Lottery: Proud Moments 10th Anniversary Campaign

Designed a $20,000 sweepstakes microsite for the NC Education Lottery's 10th anniversary, turning a decade of lottery-funded education spending into personal stories people could submit, vote on, and explore county by county.

Lead Designer · 2017
Campaign MicrositeWeb DesignData VisualizationContest & SweepstakesResponsive
View case study ↗
Can Your Lions: MullenLowe × World Food Program006

Can Your Lions: MullenLowe × World Food Program

Built the interactive experience for MullenLowe's Cannes Lions pledge campaign, turning advertising awards into meals for families affected by the 2015 Nepal earthquake.

Lead Creative Technologist / UX Designer · 2015–2016
Cause MarketingInteractive CampaignData VisualizationAdvertisingNonprofit Partnership
View case study ↗
Joy to the Girl: ULTA Beauty Holiday Pay-It-Forward Campaign007

Joy to the Girl: ULTA Beauty Holiday Pay-It-Forward Campaign

Built the experience behind ULTA Beauty's 2016 holiday campaign, where 40 seeded gift boxes grew into a nationwide chain of women surprising two more women each, tracked live on an interactive map.

Lead Creative Technologist / UX Designer · 2016
Cause MarketingCampaign MicrositeUX DesignContent StrategyAdvertising
View case study ↗
Agent Status Console: Designing Trust Into AI Output008

Agent Status Console: Designing Trust Into AI Output

A self-directed exploration of what an interface owes a user when an AI agent is doing work they can't watch happen: legible confidence, honest failure states, and real control.

Design & Engineering (self-directed) · 2026
AI/Agent UXDesign SystemsAccessibilityTypeScriptPrototyping
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Fintech Transaction Dashboard: Verifying an AI-Directed Build009

Fintech Transaction Dashboard: Verifying an AI-Directed Build

A dense, filterable transaction table and balance-over-time chart, built end to end with Claude Code and put through a real accessibility and testing pass instead of just looking finished on the first screenshot.

Design & Engineering (self-directed) · 2026
AI/Agent UXData VisualizationAccessibilityTypeScriptTesting
View case study ↗

Ten-plus years bouncing between Figma and VS Code taught me that the best interfaces come from people who can prototype the interaction, not just describe it. I've spent most of that time inside agencies and enterprise teams: pulled in mid-sprint to unstick a flow, brought on from kickoff to own design and build end to end, or embedded full-time on a product that needed someone who could do both. Currently open to full-time roles and select project work.

"Designers who ship code make better decisions in the room."

Design

FigmaDesign systemsPrototypingUser researchWireframingContent strategy

Engineering

ReactTypeScriptCSS/MotionAccessibilityDesign tokensSEO/AIOAI/Agent UX

Agency fit

Client workshopsSprint embedsHandoff docsQA passesDesign Thinking

A few top 5s, because a well-rounded life makes for better design instincts.

◉ SIDE B

Cue it up.

Tell me about the gig. I reply within a day, usually with questions.